Steele is the lovechild of Jessica Reid. Born from a dream to create a brazenly pretty yet tough label that fuses bohemian nostalgia with modern urbanity.
Designed in Melbourne, Steele reflects the laid- back Australian lifestyle and the need for clothes to be worn dressed up or dressed down, day or night.
Captivating prints & soft silhouettes are the signature style, complimented by detail, leather & embellishment. A passion for the perfect balance between feminine glamour & urban edge is fundamental in the design process.
The vision - To create beautiful clothing, that inspires a fresh attitude.